I'd never heard of the April, May brand until I glanced over their lookbook, posted on FashionGoneRogue just recently. I noticed that basic as they are, I really like some of the looks and pieces so saved a handful of images. I don't know if it's just me shifting my focus as I 'mature', or if it actually is more prominent, but I'm noticing a lot more pared-down investment pieces floating around right now. Well cut staples are on my radar.
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